Letting Supermarket is a new online letting agent, offering landlords a full range of services that would be found in any local agent. Operating online, Letting Supermarket is able to offer let-only or full property management services at ultra competitive rates due to low overheads.
Having previously run bricks and mortor letting agents, the team is able to offer a very professional and comprehensive range of services, providing landlords with a choice of packages or tailoring their service to meet their needs.
new website
A website was needed to offer a large selection of property lettings services to landlords, along with a free property search facility for tenants throughout the UK. Property listings will be available alongside a range of management service packages, all available to landlords at a small monthly fee. A distinctive and memorable identity was needed, in addition to being a useful property search and advertising medium with a feed to a number of third party advertising websites. The new identity also needs to be carried throughout the site and marketing collateral to increase recognition and awareness with new and ongoing customers.
The website would also need to manage properties ongoing, acting as a hub between the agent, landlord and tenants, integrating sign-up, application and management processes.
A large call-to-action was designed for the site's home page to grab the attention of landlords, leading them through to a page which details the management packages available using a comparison table, further leading to a sign-up process. Landlords can upload information and images of their own properties if needed, with details saved in the website back end and later access made available within their account page.
As the website is primarily for landlords, the design was very much focused on the services available which would appeal to this user group. The site does boast a large property catalogue but this is marketed through third party property portals to potential tenants. The website acts as a hub between landlords, tenants and the Letting Supermarket, where documents and information is exchanged throughout the letting process, which is integrated with third party digital signing software.
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