The Lighthouse is an independent retailer with a showroom on the edge of Shrewsbury town centre. As a seller of home lighting, the showroom is well equipped to demonstrate and display working light fittings, with staff on hand to offer customers help and advice.
With a well stocked showroom and competitive pricing, The Lighthouse needed a website to promote the shop in the local area and E-Commerce function to sell their quality products online. The objective was to increase consumer awareness of what the shop could offer in terms of service, value both online and offline, thus increasing consumer visits to the store.
Working closely with The Lighthouse, we came up with a design to highlight the business' selling points, showcase the showroom and catalogue of full range products from reputable brands. With competitive pricing as a key strength, the website features a special offers section that highlights products at the very best prices. Needing regular maintenance and updating, a content management system was implemented, providing the web administrator with the facility to upload, remove and modify the latest offer products.
To promote the business in the local area, on-site SEO was carried out to ensure the site ranked well for the target key phrases. As a result, The Lighthouse have seen a significant increase in sales and a return on investment within months of the new site going live from an improved online presence and increase in search engine visibility.
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