An Introduction to Digital Marketing

The digital marketing industry involves the advertising of businesses' products and services via forms of electronic media, which predominantly includes the internet, but also through mobile apps and text messaging. The digital marketing landscape is growing at a huge rate and is expected to reach US$185.4 billion worldwide by 2017, which is a staggering 29% share of the total global advertising market.

Every marketer and business owner should understand how to exploit digital marketing tools and techniques in order to improve their customer value proposition and overall competitiveness. That means designing an accessible, usable and valuable website and using a range of inter-related digital marketing tools and techniques to drive traffic, conversion, engagement and referrals.

We are a professional digital marketing agency based in Shrewsbury, developing successful online solutions for businesses throughout the UK. We are a one stop digital agency, offering a wide range of industries across the UK a full suite of digital marketing services attracting new customers to your website through a number of popular strategies.

Due to the fast growth rate, there are always new technologies and trends to understand and try out. Our team stays on top of these changes so that we can offer our clients the most up to date guidance on how to grow their web presence.

Our team combines creative design, commercial thinking and technological know-how to deliver solutions that meet your business objectives and fully integrate with your sales process.

We offer six key services in digital marketing, all aiming to build awareness with prospects and personalised communication with your current customers building their trust and opinion about you.

Our foundation service has always been our bespoke web design and ecommerce producing websites tailored to suit your customers’ requirements. But recently we’ve seen growth in demand for digital marketing services and, with more websites online than ever before, it’s becoming more important to stand out and get in front of your desired audiences.

Once a website is built, the next stage is to attract people to it, by helping customers to find it. Digital marketing techniques like search engine optimisation and search marketing enable you to get seen by a new audience and we offer both of those services. Maintaining a relationship with your customers is important, which is what email marketing is ideal for. Social media can enable you to support your other digital marketing strategies and show off a bit of brand personality. With this in mind, we recommend that your next digital marketing strategy encompass all of these techniques, implementing a more holistic approach to promoting your business online.   

If you are interested in expanding your digital marketing approach and reaching a wider audience, then get in touch with us. You can contact us on 01743 272609 or email us at studio@vibecreative.co.uk.