We’ve had Panda. We’ve had Penguin. So it was only a matter of time before Google threw another animal at us. And, as this new algorithm hasn’t been formally named by Google, the online marketing industry has taken it upon themselves to christen it instead. Introducing Pigeon!
Going into 2015, it’s becoming clear that designing websites with mobile usability in mind is of great importance. With the ever-changing developments taking place in the mobile world, it’s been believed for a while that ensuring users can access a website on various devices is a great way to keep a business ahead of the competition. At the end of the day, if someone trying to buy a product using a mobile device has problems finding what they want, the chances are they’re going to give up and try again elsewhere.
As a regular reader of our content, you will have heard us harp on in the past about how important mobile websites are for your business. And even though you may be sick of the way technology has invaded our lives, there’s no getting away from it, particularly when it comes to your online business.
A couple of weeks ago, Google released a blog post informing webmasters that they are now placing a certain amount of ranking preference towards secure websites that include the HTTPS protocol in their address. Since then, there has been much activity; some people have complied with this straight away, whereas others are sitting back for the time being, waiting to see the outcome of other people’s migrations.
The digital marketing industry involves the advertising of businesses' products and services via forms of electronic media, which predominantly includes the internet, but also through mobile apps and text messaging. The digital marketing landscape is growing at a huge rate and is expected to reach US$185.4 billion worldwide by 2017, which is a staggering 29% share of the total global advertising market.
Earlier this year we introduced responsive web design into our digital design services. This makes websites more accessible and engaging on a range of different devices, from PCs and laptops to tablets and mobile phones. With a growing number of users accessing the web on mobile devices, we've started recomending that responsive design forms part of all new projects and this year saw some clients adopting the new technology on their own websites.
We are delighted to say that, for the past few months, we’ve been working closely with Newby Teas of London, a world wide tea manufacturer that selected us to design and develop their new ecommerce website.
One of our clients appeared in the opening episode of the new series of Dragons' Den, seeking investment in a new weightloss system called 'Sit & Slim'.
We had an urgent project on over Christmas so we’ve been working hard through December. The Glass Machinery Company are suppliers of new and used machinery to the glass and stone processing industry. With their offline marketing campaign kicking off in early 2011, they needed a new website up and running by January. With the brief requiring something a little different, we developed a fully content managed website with bespoke web design and Flash Animation for the site's home page. The Flash Animation consists of a 3D modelled automation robot, animated to interact with some of the manufacture brands of which the Glass Machinery Company are distributors of.